4 Questions with Sleeping Giant Media's Danny Windsor

Who is Danny Windsor? (FE: What do you do? work, hobbies, passions etc)

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Danny is the creative vision behind the brands Sleeping Giant Media and Giant Campus. As Brand & Marketing Manager, Danny focusses spreading the GIANT digital message far and wide, with his trustee team of creatives. Promoting the brand and delivering kick-ass social media content (what do you mean you don't follow us #giantcampus?). As Head-Boy for Giant Campus, he drives the educational values for the training business and delivers projects like writing content for Google’s multi award winning Digital Garage platform.

With a degree in Fine Art from the Surrey Institute of Art and Design and a background initiating educational startups, Danny has launched a new GIANT product in Giant Campus and driven Sleeping Giant Media into their 10th year as a business. Outside of work, Danny is a dedicated father, taking advantage of Shared Parental Leave to spend time with his two girls and to spread word of the importance of daddy time.

An avid drawer and painter, Danny produced his own work for exhibition and private commission and can often be found at lunchtime sipping a triple shot mocha and people watching.

What is the most important piece of advice you can give businesses about Digital Marketing? The most ‘important piece of advice’ has to be top level, doesn’t it? Like, ‘Be online in the first place’ that’s the best advice. But once you are there I guess the best approach to take would be to max out on the free stuff, like SEO, local directories, competitions and social media. Good old fashioned PR... but online. This is before even considering the paid side of things.

In order to really make paid work (by paid I mean Pay Per Click ads and ads you might see on Facebook) you need to know your audience and their behaviour, and this you can learn through the free routes mentioned above.

My other piece of advice is education. Learn, learn and learn some more. Elearning resources like Google Digital Garage (ahem), and Facebook’s Blueprint, as well as regular content from providers like Moz and Search Engine Land are crucial to staying up to date. Nothing can replace learning hands-on from a professional human-to-human, and that’s why we have Giant Campus, but that pitch is for another day.

What are the biggest mistakes that businesses make with Social Media?

Not taking it seriously

Giving it to the apprentice or ‘young’ person

Thinking its about shouting their message as loud as they can

Listening to so-called ‘influencers’

Trying to hack or cheat the system

Ignoring that... if you don’t like your content, it’s probably crap

What could a reader go away and action right now that could make a difference in the way they market their business online?

To start with, have a website and make sure it ranks for more than just its brand terms. For example, if you run a coffee shop called ‘Cool Beans’, you want to rank for ‘Coffee shops near me’ as most users search on mobile in towns etc. Using services and directories help on a local level and setting up GMB (Google My Business) will give you a top result in search engine results, even if your website doesn’t rank itself.

How can readers get in touch with you if they have any questions?

Get in touch with me anyway. Find me on LinkedIn, Instagram, Twitter. Alternatively, grab me when you see me at local networking events and throw me a question. I love being put on the spot! Better still, book on to a Giant Campus course and see me in my natural environment.


4 Questions with Reflect Digital's Becky Simms

Getting to know you!

Kickstart's SEO speaker, CEO and founder of Reflect Digital, inspiring female business leader and foodie Becky Simms answers 4 questions giving us insight into what's important to focus on with Digital Marketing.  

Who is Becky Simms?

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I am Becky, CEO and Founder of Reflect Digital. We are a full-service digital agency based in Maidstone, over the last 7 years we have grown to a team of 24 and I am so proud of our awesome team. My day to day role is hectic, everything from leading the team to our own business strategy, through to inspiring our clients regarding their strategy. I love to be creative and have a belief that everything we do must have a purpose, so I love working with clients on their campaign goals with this in mind. Paul, my husband, is our COO, we have two cats, Bear and Izzy, and our dog Harry is Chief Happiness Officer at Reflect. He is a dachshund cross with a spaniel, he is amazing and so integral to the team!

One of my passions in life is food, dining out at restaurants from backstreet small restaurants to Michelin star is definitely a favourite activity of mine. I also love cooking, walking Harry, reading, aerial hoop (I am often covered in bruises!) and spinning, a 6:30 spin class is a great way to start the day!

What is the most important piece of advice you can give to businesses about Digital Marketing? 

Track everything, the most valuable part of digital marketing is the ability to know what works and what doesn’t, but you only get that if you have the right tracking set up. So at the start of every project, we ensure we consider what we want to be able to track and how those measures work in line with the overall business goals. By thinking about tracking early in the process you can ensure this is built in at every stage and not an afterthought which often comes too late and the data has been missed.

What are the biggest mistakes that businesses make with SEO? 

Sadly there are many mistakes happening all the time with regards to SEO and my talk will try to combat as many of these as I can. I would say site migrations tend to be the problems we see time and time again. Moving a website should not mean a loss of visibility and therefore traffic if it is planned and completed correctly. So often redirects are forgotten which just makes it so much harder for the search engines and ensuring the technical setup of the website has considered SEO is an absolute must.

What could a reader go away and action right now that could make a difference in the way they market their business online? 

I would recommend signing up to some of my favourite blogs and finding time to regularly read, as the digital landscape is always changing, therefore, you need to stay on top of the latest news and views. My two SEO favourite blogs would be Moz: https://moz.com/blog, Search Engine Land: https://searchengineland.com/ and my favourite general marketing blog would be Econsultancy: https://econsultancy.com/blog

Making time to read and then to reflect on your own strategy and the results you are seeing will enable you to consider what you should be implementing next and should allow your strategy to continually grow.

How can readers get in touch with you if they have any questions?

Becky@reflectdigital.co.uk or at the office on 01622 728800

4 Questions With ContentCal's Andy Lambert

Getting to know you!

Kickstart's Content marketing speaker, founding member of ContentCal and all round nice guy Andy Lambert answers 4 questions giving us insight into what's important to focus on with Social & Content:  

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Who is Andy Lambert?

I’m one of the founding team of ContentCal, a social media technology start-up based in East London. But when I’m not moaning about yet another change to Facebook’s algorithms and API’s, you’ll either find me running around the garden with my two sons or hidden away in my garage writing music. (I used to be a professional musician, until real life caught up with me!)

What is the most important piece of advice you can give businesses about Content Marketing? 

Start with ‘why’. Not why do you want to do content marketing (traffic/leads etc.) but ‘why’ would an audience care. All the best endeavours start with a plan.

What are the biggest mistakes that businesses make with Social Media? 

Thinking that social media is a ‘full funnel’ marketing solution. Social Media, is perfect for the awareness, consideration, loyalty and advocacy parts of the funnel, but the critical middle section of the funnel ‘conversion’ is something that typically does not sit well on social. No one wants to see a sea of sales messages on their news feed!

What could a reader go away and action right now that could make a difference to the way they market their business online? 

A range of free tools to help even the least experienced user construct a plan and stick to it.

How can readers get in touch with you if they have any questions?

@andy_r_lambert on Twitter or on andy@contentcal.co